The Ultimate Maternity Shopping Guide


Navigating pregnancy is filled with all sorts of questions (Will I be nauseous forever?  What is this line on my belly?  Am I gaining too much weight?) but the question I receive more often than any other is where the heck do I shop for maternity clothes.  I wish there was a one-stop shop for all things maternity (especially because I’m tired and would just like all the clothes from one store thank you very much) but I have really found different retailers satisfy different needs.    So without further ado, here is my comprehensive guide to what to wear when you’re expecting!

Old Navy

This has been my go-to for all things pants, especially these jeans.  The sizes sell out often but check back and you’ll be able to grab them!  I prefer full-panel pants and I have found that theirs are the most comfortable, least belly squeezing that don’t stretch out too much.  Be warned: the dark wash does transfer to your hands.  But personally, I’m just not down to shell out for designer jeans during pregnancy so this was a small price to pay.  I also love their leggings.  They are not sheer at all, have stayed true black through many washings, don’t pill and don’t dig into my upper belly.  Now that spring is in the air, I snagged a few maxi dresses and tees that I plan to live in until I deliver in July.  Think basic black, grey and stripes.  This is not where I go to get statement pieces but it’s perfect for basics.

Fit: true to size


I have to say that I would be lost without ASOS maternity clothes.  I love the Mamalicious line for pants (again, full-panel).  I don’t love the ASOS in-house brand for pants as I find the belly band is tight and doesn’t hit me at the right spot on my bump.  Their swimwear is actually cute, a rarity for maternity wear.  Love, love, love their dresses and a lot of them double as nursing dresses, always a bonus.  The Bardot dresses are my fave.  They are form fitting and flattering as you grow.

Fit: go up a size; check out the swimwear sizing based on the brand since they vary


I want tons of H&M maternity clothes but the fit is soooo small and when ordering online sometimes it just feels overcomplicated to play the sizing guessing game.  However, I like their tees, dresses, and PJs when they actually fit.  I don’t love their nursing tanks because they don’t offer enough support.

Fit: go up a size or two – runs tiny!


So far all of my maternity/nursing bras are from Target since they carry both Ingrid & Isabel and Medela brands.  I have also purchased non-maternity nightgowns a few sizes up for lounging around the house.  I love these leggings for working out since they provide a little more support and the V-shaped back detail is really cute.  I also like their stretchy tank tops for working out and their easy one and done cotton dresses.

Fit: true to size


If I could I would purchase Shopbop’s entire maternity collection.  However, I just don’t have the budget or the desire the spend that much on clothes that last nine months.  However, I am willing to splurge on nursing tanks and bras since they will take me into the first year with the baby.

Fit: true to size


Looking for fun prints and dresses?  PinkBlush is the spot.  I love their florals, especially the wrap dresses which also fit extremely flatteringly.  I have a couple of these short-sleeved dresses in fun colors that will be easy one-and-done outfits moving into summer.  I also highly recommend snagging a maternity/nursing robe to lounge in that will be sweet for nursing in the hospital.

Fit: dresses are true to size, size up for pants, overalls, and robes (my robe is a large and I’m normally a small or xs!)

BAE the Label

I want everything from this Aussie brand. These are definitely my splurge pieces but they are such great basics that I’ll wear after the baby comes that I was able to justify them.  I have this striped skirt, this black skirt, and this grey skirt.  They are high-waisted and perfect for pairing with a knotted tee or a tied chambray to help your non-maternity tops go the extra mile.  Also, the prices are in AUD and everything costs a bit less in USD at checkout.

Fit: size up one size

Maive & Bo

Maive & Bo is another awesome Aussie maternity brand and it’s pretty reasonably priced.  I love their wrap dresses (especially this cherry blossom printed dress and this daintily dotted printed dress) and the Insta-famous Chloe off-the-shoulder dress.  I feel like these are perfect shower dresses and I have a couple I’m deciding between!

Fit: true to size

Motherhood Maternity

I purchased their lounge pants and I am in LOVE.

Other notable mentions include Nordstrom, Hatch, A Pea in the Pod, Seraphine, and Destination Maternity.

Happy shopping, Mamas!


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